pharmacy marketing

Blog entry

Congruency's Roots Should Run Deap

I just got finished penning an article for a major retail pharmacy publication, and in it I spoke of the need for differentiation of services. Much in line with Darwinian effect. It is no longer an option, but a necessity for a retail pharmacy to bulk up their non-insurance reimbursable products and services if they don't want to see their profit margins continue to spiral.

With this new health care bill looming, and even with out it (can I say Part D) it is my guess that there is going to be a major weeding out, a business detoxification if you will, where “only the strong will survive” within our new changing economy over the next 5 years.More »

adrenal stress, bioidentical hormones, bottom line, estrogen, independent pharmacist, nutrition, pharmacy, pharmacy marketing, pharmacy profits, progesterone

What Does J Peterman and The Soup Nazi Have to Do With Your Business?

The Seinfeld show certainly crafted some of the most famous characters ever to grace prime-time sitcom…and continue to do so via syndicated TV and water cooler chat to this day.

The writers of the Seinfeld show were masterful at building memorable characters…no one was boring; Kramer, Elaine, Peterman, George, The Soup Nazi, Neumann, The Maestro…they all revolved around the more pragmatic star of the show in a way that they embedded their story lines into the threads of our culture.More »

marketing, marketing ideas, marketing tips, pharmacy marketing, pharmacy profits

When Did Money Become Taboo?

So, we got to spend some time yesterday with some friends, enjoying the incredible November weather we have been given thus far here in Michigan (I can remember this time last year we had two feat of snow on the ground)…

It was an outside gathering…bonfire,food, and drink...a good time.

Although, and I have to say it rang particularly true with this crowd, the “money talk” conversations were extremely biased to the money taboo thing.More »

marketing tips, marketing tips for independent pharmacy's, pharmacy marketing, pharmacy marketing solutions

Story

Give 'Em a Story...A Reason to Talk About You

Since living in Michigan, the Eagles were not on TV today, so we were watching Extreme Pools on Discovery Channel.

And I got to thinking…What kind of story can you give your clients to give them a reason to talk about you virally?More »

independent pharmacy marketing, marketing, marketing tips, pharmacy marketing

oNE oF tHOSE gREAT dAYS

Ya know those days, where you don't expect some things that come your way…that are really cool?

I had one of those yesterday.More »

independent pharmacy, pharmacy advertising, pharmacy marketing, pharmacy systems, profit pharmacy
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