pharmacy profits

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Congruency's Roots Should Run Deap

I just got finished penning an article for a major retail pharmacy publication, and in it I spoke of the need for differentiation of services. Much in line with Darwinian effect. It is no longer an option, but a necessity for a retail pharmacy to bulk up their non-insurance reimbursable products and services if they don't want to see their profit margins continue to spiral.

With this new health care bill looming, and even with out it (can I say Part D) it is my guess that there is going to be a major weeding out, a business detoxification if you will, where “only the strong will survive” within our new changing economy over the next 5 years.More »

adrenal stress, bioidentical hormones, bottom line, estrogen, independent pharmacist, nutrition, pharmacy, pharmacy marketing, pharmacy profits, progesterone

What Does J Peterman and The Soup Nazi Have to Do With Your Business?

The Seinfeld show certainly crafted some of the most famous characters ever to grace prime-time sitcom…and continue to do so via syndicated TV and water cooler chat to this day.

The writers of the Seinfeld show were masterful at building memorable characters…no one was boring; Kramer, Elaine, Peterman, George, The Soup Nazi, Neumann, The Maestro…they all revolved around the more pragmatic star of the show in a way that they embedded their story lines into the threads of our culture.More »

marketing, marketing ideas, marketing tips, pharmacy marketing, pharmacy profits
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